PAUL MASON

COVER STORY:

Connecting brands with celebrities and influencers as well as sharing exclusive stories with fans as a celebrity or influencer through our innovative online destination FANIQUE.com for fashion, art, and lifestyles

Influencer/celebrity marketing is an approach to promote and potentially sell company products or services through a thoughtfully selected person (influencer/celebrity) who has influence over potential customers and could make a positive impact on the character of a brand.

Reinforce brand identity
Increase brand awareness
Enhance customer loyalty
Generate and increase sales
Build a lifestyle around your brand
To change or influence customer beliefs or attitudes

Marketing

Objectives

HOW

1. audience INVOLVEMENT

2. EMOTIONAL CONNECTION

3. TRUE AMBASSADORS

4. WORD OF MOUTH

Cover Story:

Paul Mason

KNOWN AS "FASHION SANTA"

Paul Mason is a fashion model and entrepreneur best known as the one and only Fashion Santa in the world.

"The 51-year-old model has been in the industry for 30-plus years, with features in DTK Men, Fashion magazine, and Vv magazine, and was the face of TOM*FW SS16 (Toronto Men's Fashion Week).

After going viral in 2015 for appearing as Fashion Santa as part of Yorkdale mall's holiday campaign, in which he sported his trademark white hair and matching long beard à la Santa Claus, Mason garnered international attention and support for his sexy Kris Kringle looks." (via The Huffington Post)