COVER STORY:
PAUL MASON
Connecting brands with celebrities and influencers as well as sharing exclusive stories with fans as a celebrity or influencer through our innovative online destination FANIQUE.com for fashion, art, and lifestyles
Influencer/celebrity marketing is an approach to promote and potentially sell company products or services through a thoughtfully selected person (influencer/celebrity) who has influence over potential customers and could make a positive impact on the character of a brand.
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Reinforce brand identity
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Increase brand awareness
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Enhance customer loyalty
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Generate and increase sales
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Build a lifestyle around your brand
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To change or influence customer beliefs or attitudes
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Reinforce brand identity
-
Increase brand awareness
-
Enhance customer loyalty
-
Generate and increase sales
-
Build a lifestyle around your brand
-
To change or influence customer beliefs or attitudes
HOW
1. audience INVOLVEMENT
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2. EMOTIONAL CONNECTION
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3. TRUE AMBASSADORS
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4. WORD OF MOUTH
Cover Story:
Paul Mason
KNOWN AS "FASHION SANTA"
Paul Mason is a fashion model and entrepreneur best known as the one and only Fashion Santa in the world.
"The 51-year-old model has been in the industry for 30-plus years, with features in DTK Men, Fashion magazine, and Vv magazine, and was the face of TOM*FW SS16 (Toronto Men's Fashion Week).
After going viral in 2015 for appearing as Fashion Santa as part of Yorkdale mall's holiday campaign, in which he sported his trademark white hair and matching long beard à la Santa Claus, Mason garnered international attention and support for his sexy Kris Kringle looks.​" (via The Huffington Post)
