OVERTHROW

POP-UP STORE

EVENT PLANNING & MGT

LOOK-BOOK PRODUCTION

CONCEPTUAL FILM

what

is a

pop-up

store?

A "pop-up store", also known as a flash store, is a temporary short-term retail space that is "here today, gone tomorrow". It could be as short as a one-day sample sale and as long as a 6-month experimental shop, depending on the goals of its landing.

Opening a pop-up store now has developed into a trendy marketing tool worldwide for both established and start-up brands, in particular, for online-based companies. It allows brands to communicate with their customers through a physical retail presence while raising brand awareness, creating a lasting impression on potential customers, and generating sales with a lower-risk experiment.

  • Test a new revenue stream

  • Engage customers offline

  • Attract and educate new potential customers

  • Market merchandise around a sale, season, or holiday

  • Generate brand awareness and increase sales with a lower-risk experiment

OverThrow is a Toronto-based streetwear brand. The brand had launched a pop-up store in downtown Toronto to introduce its collection titled “History by Mind.” The collection combined Chinese history with Western street aesthetics to produce items with distinct blue and white porcelain detailing, traditional paper cuts and snakeskin patterns. These cultural designs are applied to a series of tees, chinos, jackets, jeans, hoodies, and shirts.

OVERTHROW

POP-UP STORE

 

 

GRAND OPENING

AS SEEN IN

LOOK-BOOK

PRODUCTION

CONCEPT

VIDEO

Get in touch

Suite 202, 1200 Bay Street, Toronto, ON M5R 2A5 

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CONTACT

General Inquiry contact@faniquegroup.com

Press/Partnership bd@faniquegroup.com

Career/Opportunities Career@faniquegroup.com

Office/Fax: +1 416 645 9094

HOURS

Monday - Thursday

10 AM to 5 PM
Friday

10 AM to 4 PM

 

*Guest visit is by appointment only

*Close on weekends and statutory holidays

ADDRESS

1200 Bay Street

Suite 202

Toronto, ON M5R 2A5

Canada

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