MARSQUEST

INTEGRATED MARKETING:

BRAND DEVELOPMENT

MEDIA / PUBLIC RELATIONS

SOCIAL MEDIA MARKETING

FASHION ADVERTORIAL

PROMO PHOTO PRODUCTIONS

What

is

integrated

marketing?

Integrated Marketing is about creating a unified experience for customers to interact with a brand while maintaining a consistent brand image. The goal is to integrate all aspects of marketing communication such as public relations, online ads, offline promotions, and social media so that all communicative channels work together as a unified force.

Form a unified and impactful brand image
Ensure consistency of brand communicative messages
Add more credibility to a brand through IMC (Integrated Marketing Communication)
Assist in stimulating purchase actions and encouraging repeat purchases
Build customer traffic to websites, stores, or other channels

Form a unified and impactful brand image
Ensure consistency of brand communicative messages
Add more credibility to a brand through IMC (Integrated Marketing Communication)
Assist in stimulating purchase actions and encouraging repeat purchases
Build customer traffic to websites, stores, or other channels

MARKETING

OBJECTIVES

about

MarsQuest

sunglasses

EMPOWER YOUR ADVENTURE

Founded in June of 2016, MarsQuest was built from the ground up by three entrepreneurial-spirited co-founders in a modest Toronto head office and a manufacturing factory with over 16-year experiences supplying world-renowned eyewear clients including Luxottica, Rayban, Miu Miu, and Dolce & Gabbana. Given the uniquely positioned expense and advantage, MarsQuest is devoted to bringing superior quality eyewear products at reasonable prices to customers by lowering costs from manufacturing to distribution and also through the leverage of e-commerce.

MarsQuest values the spirit of being adventurous, bold, and unconventional. Everything of the brand is a reflection of their ethos, Empower Your Adventure, from the team to their customers, vendors, and partners.